Babson College Free Online Course on Marketing Fundamentals

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Babson College is offering free online course on Marketing Fundamentals: Who Is Your Customer? In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business.

Applicants will learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business. This course will start on April 25, 2017.

Course At A Glance 

Length: 4 weeks
Effort: 4-6 hours pw
Subject: Business and Management
Institution: Babson College and edx
Languages: English
Price: Free
Certificate Available: Yes, Add a Verified Certificate for $40
Session: Course Starts on April 25, 2017

Providers’ Details

Babson College is the top-ranked college for entrepreneurship education. We believe that entrepreneurship is the most positive force on the planet for generating sustainable economic and social value, and Babson is a dynamic living and learning laboratory where more than 3,000 students from over 70 countries work together with faculty and staff to address the problems of business and society. In our collaborative community, students gain the fundamental business skills and liberal arts knowledge necessary to cultivate an entrepreneurial mindset. They then use that mindset to put what they learn into practice, making an impact on campus and around the world.

About This Course

The course will also provide you with a toolkit you can apply to real world situations. Topics include:

  • The marketing mix
  • Segmentation
  • Targeting and positioning
  • Marketing strategy
  • Consumer behavior

In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

Why Take This Course?

In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

Learning Outcomes

  • How segmentation, targeting and positioning methods can be used to acquire customers
  • How to use the marketing mix; product, price, promotion and place
  • Consumer behavior and how you can leverage market data to grow your business
  • How to use marketing strategies to position your company for maximum value creation

Instructors

Gary Ottley

Dr. Ottley has been a full-time Lecturer at Babson since 2008. He teaches core marketing courses and multiple electives at both the undergraduate and MBA levels, in multiple formats (full-time, part-time, and blended).

Anjali S. Bal

Anjali S. Bal is an Assistant Professor of Marketing at Babson College (USA). Prior to joining Babson College, Anjali was an Assistant Professor of Marketing at Dominican University of California (USA) and a lecturer at the Beedie School of Business at Simon Fraser University (Canada).

Requirements

None

How To Join This Course

  • Go to the course website link
  • Create an edX account to SignUp
  • Choose “Register Now” to get started.
  • EdX offers honor code certificates of achievement, verified certificates of achievement, and XSeries certificates of achievement. Currently, verified certificates are only available in some courses.
  • Once applicant sign up for a course and activate their account, click on the Log In button on the edx.org homepage and type in their email address and edX password. This will take them to the dashboard, with access to each of their active courses. (Before a course begins, it will be listed on their dashboard but will not yet have a “view course” option.)

Apply Now

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