Curtin University Online Course on Buyer Behavior and Analysis

Curtin University is offering free online course on Buyer Behavior and Analysis. This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field.

In this course applicants will learn how to analyze and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. The course will start on September 4, 2017.

Course At A Glance 

Length: 12 weeks
Effort: 8-10 hours pw
Subject: Business and Management
Institution: Curtin University and edx
Languages: English
Price: Free
Certificate Available: Yes, Add a Verified Certificate for $199
Session: Course Starts on September 4, 2017

Providers’ Details

Curtin University is Western Australia’s largest and most culturally diverse university, with more than 53,000 students from over 130 countries. As a world-class, internationally focused institution, Curtin’s mission is to change minds, lives and the world through leadership, innovation and excellence in teaching and research.

Curtin is ranked amongst the world’s best. In the Academic Ranking of World Universities 2015, Curtin asserted its position amongst the top two per cent of universities worldwide, thanks to its growing reputation as a research-intensive university. In the Times Higher Education 2015 top 100 universities under 50 years of age, Curtin ranked at 81 world

About This Course

For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function.

In this course, you will learn about the role of consumer behavior within marketing. We will discuss how this behavior is shaped by the social and cultural environment, as well as a number of psychological factors.

Why Take This Course?

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Learning Outcomes

  • Apply analytical tools to determine how culture, personality and lifestyle affect the behavior of consumers and self
  • Analyze how consumer attitudes are formed, and consumer opinions change in order to better understand your own and other’s personal consumption experiences
  • Evaluate how different sources of group influences can affect and radically change consumers’ consumption
  • Create specific marketing strategies that focus around what motivates consumers, what captures their attention and what retains their loyalty

Instructors

Dr. Isaac Cheah

Dr. Isaac Cheah has a strong background in consumer behaviour and communication. He has worked on projects with retail brands and other organisations including Blackberry, Shiseido, Club 21, Independent Grocers Alliance and the Department of Agriculture and Food, Western Australia.

Requirements

Successful completion of MKT1x and MKT2x

How To Join This Course

  • Go to the course website link
  • Create an edX account to SignUp
  • Choose “Register Now” to get started.
  • EdX offers honor code certificates of achievement, verified certificates of achievement, and XSeries certificates of achievement. Currently, verified certificates are only available in some courses.
  • Once applicant sign up for a course and activate their account, click on the Log In button on the orghomepage and type in their email address and edX password. This will take them to the dashboard, with access to each of their active courses. (Before a course begins, it will be listed on their dashboard but will not yet have a “view course” option.)

Apply Now

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