Free Online Course on Advertising and Society

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Duke University is offering free online course on Advertising and Society. This course examines the relation of advertising to society, culture, history, and the economy.

The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The course will start on October 30, 2017.

Course At Glance

Subject: Advertising and Society
Institution: Duke University and Coursera
Languages: English
Price: Free
Certificate Available: Yes
Session: Course starts on October 30, 2017

Providers’ Details

Duke University is a private research university located in Durham, North Carolina. Founded by Methodists and Quakers in the present-day town of Trinity in 1838, the school moved to Durham in 1892.

About This Course

This course examines the relation of advertising to society, culture, history, and the economy.  Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.

Learning Outcomes

The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.

Requirements

No background is required; everyone is welcome!

Instructors

Professor William M. O’Barr, Professor
Cultural Anthropology, Sociology and English

How To Join This Course

  • Go to the course website
  • Create a Coursera account to SignUp
  • Choose “Register Now” to get started.

Apply Now

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