Bocconi University is offering free online course on Arts and Heritage Management. This course is open for everyone; some prior exposure to basic issues of marketing is useful, but not required.
This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions. The course starts on October 16, 2017.
Course At Glance
Length: 5 weeks
Effort: 3-4 hours/week
Subject: Arts and Heritage Management
Institution: Bocconi University and Coursera
Certificate Available: Yes
Session: Course starts on October 16, 2017
Bocconi University is a private university in Milan, Italy. Bocconi provides undergraduate, graduate and post-graduate education, in addition to a range of double degree programs, in the fields of economics, management, finance, law and public administration.
About This Course
Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression.
This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions.
There are three objectives to this course. First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition.
Everyone is welcome! Some prior exposure to basic issues of marketing is useful, but not required.
Andrea Rurale, Director
Master in Arts Management and Administration (MAMA)
How To Join This Course
- Go to the course website
- Create a Coursera account to SignUp
- Choose “Register Now” to get started.