Free Online Course on Customer Relationship Management

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The Indian Institute of Management, Bangalore is offering free online course on Customer Relationship Management. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.

In this course, applicants will learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM. The course will start on August 31, 2017.

Course At A Glance

Length: 6 weeks
Effort:  3-5 hours pw
Subject: Business & Management
Institution: IIM Bangalore and edx
Languages: English
Price: Free
Certificate Available: Yes, Add a Verified Certificate for $50
Session: Course Starts on August 31, 2017

Providers’ Details

Established in 1973, the Indian Institute of Management, Bangalore is one of the top management schools in India. We build leaders through holistic, transformative and innovative education.

About This Course

Established in 1973, the Indian Institute of Management, Bangalore is one of the top management schools in India. We build leaders through holistic, transformative and innovative education.

Why Take This Course?

In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

Learning Outcomes

  • The meaning and application of CRM
  • Benefits of CRM to companies and consumers
  • How to implement CRM best practices
  • The importance of bonding and building loyalty with customers
  • How to build long term customer realtionships

Instructors

Shainesh G

Shainesh is Professor of Marketing at the Indian Institute of Management Bangalore. He has conducted research and teaching assignments at various universities abroad.

Requirements

Familiarity with marketing concepts will be helpful.

How To Join This Course

  • Go to the course website link
  • Create an edX account to SignUp
  • Choose “Register Now” to get started.
  • EdX offers honor code certificates of achievement, verified certificates of achievement, and XSeries certificates of achievement. Currently, verified certificates are only available in some courses.
  • Once applicant sign up for a course and activate their account, click on the Log In button on the edx.org homepage and type in their email address and edX password. This will take them to the dashboard, with access to each of their active courses. (Before a course begins, it will be listed on their dashboard but will not yet have a “view course” option.)

Apply Now

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