Free Online Course on Management of Successful Arts and Cultural Organizations

The University of Maryland is offering free online course on Management of Successful Arts and Cultural Organizations. This course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations.

This course is designed for managers, board members, funders, students, and even patrons and enthusiasts of arts and cultural organizations who are interested in learning how to build thriving arts and cultural institutions around the world. The course will start on May 31, 2018.

Course At Glance

Length: 6 weeks of study
Effort: 1-2 hours/ week
Subject: Management of Successful Arts and Cultural Organizations
Institution: University of Maryland and Coursera
Languages: English
Price: Free
Certificate Available: Yes
Session: Course starts on May 31, 2018

Providers’ Details

The University of Maryland is the state’s flagship university and one of the nation’s preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars.

About This Course

What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence.

The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos.

Why Take This Course?

This is a free online course. Applicants can get a verified certificate.

Learning Outcomes

By taking this course, you will learn:

  • The importance of bold, exciting, and mission-driven programming in an organization;
  • How long-term artistic planning can help an organization produce this work;
  • How an organization can aggressively market that programming and the institution behind it to develop a family of supporters – including ticket buyers, board members, donors, trustees and volunteers;
  • How an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and
  • How an organization can reinvest that income into increasingly ambitious programming year after year.

Requirements

This course is designed for managers, board members, funders, students, and even patrons and enthusiasts of arts and cultural organizations who are interested in learning how to build thriving arts and cultural institutions around the world.

Instructors

Michael M. Kaiser, Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland

Brett Egan, President
DeVos Institute of Arts Management at the University of Maryland

How To Join This Course

  • Go to the course website link
  • Sign Up At Coursera
  • Select a course and Join

Apply Now

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