Free Online Course on Managing Marketing in the Hospitality and Tourism Industry

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Hong Kong Polytechnic University is offering free online course on Managing Marketing in the Hospitality and Tourism Industry.  In this six-week course, applicants will learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. Students’ learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.This course will start on June 9, 2017.

Students’ learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.This course will start on June 9, 2017.

Course At A Glance 

Length: 6 weeks
Effort: 6-8 hours pw
Subject: Business and Management
Institution: Hong Kong Polytechnic University and edx
Languages: English
Price: Free
Certificate Available: Yes, Add a Verified Certificate for $150
Session: Course Starts on June 9, 2017

Providers’ Details

The Hong Kong Polytechnic University is committed to education and preparing students to becoming global citizens through quality learning and teaching.  We are internationally known for our excellence in professional education and innovative research.

About This Course

Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers.

Students’ learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.

Why Take This Course?

In this hospitality management course, Students will learn how to apply marketing knowledge and skills to the hotel and tourism industry. Students will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications.

Learning Outcomes

  • Examine and evaluate the marketing theories and concepts within the context of management and operations of hospitality and tourism organizations
  • Analyze the relationship between consumers, practitioners, and policy makers of hospitality and tourism services/products
  • Evaluate the contributions and impacts of hospitality and tourism in social, economic, political, cultural, and other areas
  • Analyze and apply various marketing theories and concepts to practical applications in the hospitality and tourism industry
  • Communicate and respond appropriately to stakeholders in the hospitality and tourism industry
  • Identify marketing problems within the hospitality and tourism context, and apply marketing knowledge and skills to solve the problems
  • Organize and analyze related numerical and graphical data, and translate them into business information.

Instructors

Dr. Tony Tse

Dr Tse is a professor of Practice and Programme Director at the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. He received his BSocSc, MBA, and PhD from University of Hong Kong, Macquarie University, and Southern Cross University respectively.

Requirements

Leaner’s need to have hospitality and tourism related experiences.

How To Join This Course

  • Go to the course website link
  • Create an edX account to SignUp
  • Choose “Register Now” to get started.
  • EdX offers honor code certificates of achievement, verified certificates of achievement, and XSeries certificates of achievement. Currently, verified certificates are only available in some courses.
  • Once applicant sign up for a course and activate their account, click on the Log In button on the edx.org homepage and type in their email address and edX password. This will take them to the dashboard, with access to each of their active courses. (Before a course begins, it will be listed on their dashboard but will not yet have a “view course” option.)

Apply Now

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