Free Online Course on Viral Marketing and How to Craft Contagious Content

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The University of Pennsylvania is offering free online course on Viral Marketing and How to Craft Contagious Content. This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.

By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on. The course will start on October 23, 2017.

Course At Glance

Subject: Viral Marketing
Institution: University of Pennsylvania and Coursera
Languages: English
Price: Free
Certificate Available: Yes
Session: Course starts on October 23, 2017

Providers’ Details

The University of Pennsylvania is a private Ivy League research university located in Philadelphia, Pennsylvania, United States.

About This Course

Ever wondered why some things become popular, and other don’t? Why some products becomes hits while others flop?  Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, “Contagious: Why Things Catch On,” Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere.

Learning Outcomes

By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get  any product, idea, or behavior to catch on.

Requirements

Not Known

Instructors

Jonah Berger, Associate Professor of Marketing
The Wharton School

How To Join This Course

  • Go to the course website
  • Create a Coursera account to SignUp
  • Choose “Register Now” to get started.

Apply Now

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