Marketing Management Online Course by IIMB

Indian Institute of Management, Bangalore is offering Marketing Management online course with edx. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this nine-week course applicants will learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios. The course will start on June 14, 2018.

Course At A Glance

Length: 9 weeks
Effort: 3-4 hours per week
Subject: Business & Management
Institution: Indian Institute of Management, Bangalore and edX
Languages: English
Price: Free
Certificate Available: Yes. Verified Certificate for $150
Session: Course starts on June 14, 2018


Providers’ Details

Established in 1973, the Indian Institute of Management, Bangalore is one of the top management schools in India.  They build leaders through holistic, transformative and innovative education.

About This Course

According to world-renowned management consultant, Peter Drucker, “Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

Why Take This Course?

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

Learning Outcomes

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion


Ashis Mishra

Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB).



How To Join This Course

  • Go to the course website link
  • Create an edX account to SignUp
  • Choose “Register Now” to get started.
  • EdX offers honor code certificates of achievement, verified certificates of achievement, and XSeries certificates of achievement. Currently, verified certificates are only available in some courses.
  • Once you sign up for a course and activate your account, click on the Log In button on the homepage and type in your email address and edX password. This will take you to your dashboard, with access to each of your active courses. (Before a course begins, it will be listed on your dashboard but will not yet have a “view course” option.)

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