University of East Anglia Online Course to Understand the Role of Brands

This session University of East Anglia will be offering an open online version of course, ‘The Secret Power of Brands. This course is intended for people who having interest in brands and how they work.

This free online course will help you get under the skin of such brands, and ask how and why they become so powerful. The course starts on September 26, 2016.

Course At A Glance

Length: 6 weeks
Effort:  3 hours pw
Subject: Brands And Brand Management
Institution: University Of East Anglia and FutureLearn
Languages: English
Price:  Free
Certificate Available: Yes
Session: Starts on September 26, 2016

Providers’ Details

University of East Angila is offering this online course via renowned platform FutureLearn. University Of East Anglia is ranked in the top 1% of universities in the world, 14th in the UK (Guardian University Guide 2015) and in the top three universities for student satisfaction (Times Higher Education Student Experience Survey 2014). It encourages students to try out new ideas and learn by experience.

FutureLearn offers diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

About This Course

Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful.

The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader -­ renowned branding consultant, Robert Jones.

Why Take This Course?

This course will also give you the opportunity to purchase a Statement of Participation. You’ll learn directly from practitioners at companies like Virgin and Google, and watch brand experts in action. You’ll get a rich mixture of powerful theory and practical tools. With branding changing so rapidly, you’ll get the very latest insights and methods from the converging worlds of technology, design and brand.

Learning Outcomes

Applicants will learn about the very latest insights and methods from the converging worlds of technology, design and brand. The MOOC will be opening up many topics in branding that still need research. And you’ll learn how to define your own personal brand, and plan the next steps in your life in branding.

 Instructors

Robert Jones (educator)
(Lead educators)
Strategist at Wolff Olins
Brand consultants in London

Visiting professor at the University of East Anglia

Requirements

No academic requirements, but you’ll need to have a deep interest in brands and how they work.

How To Join This Course

  1. Go to the course website link.
  2. Sign Up At FutureLearn
  3. Select a course and Join
  4. Once a course has started, you will be able to access the course material
  5. After the start date, you will be able to access the course by following the Go To Course link on your My Courses page.
  6. Applicants can buy, to show that you’ve completed a FutureLearn course.
  7. On some FutureLearn courses, learners will be able to pay to take an exam to qualify for a Statement of Attainment. (These are university-branded, printed certificates that provide proof of learning on the course topic(s)).

Detailed Information

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