EIT Digital is offering free online course on Marketing Strategy for Entrepreneurs. This course is intended for first year Master students primarily.
This course will prepare you for the marketing and sales efforts needed for technology-based companies. The course will start on April 16, 2018.
Course At Glance
Institution: EIT Digital and Coursera
Certificate Available: Yes
Session: Course starts on April 16, 2018
EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
About This Course
Do you want to earn money and be able to pay all the salaries you and your employees desperately need? If so: Is there anything else but sales and marketing?
This is also the reason why we will start of with a situation “as if” you were starting up the sales process in a new company where no previous customers existed. Gradually your sales efforts give results, you get customers and handling the market expansion becomes important.
The course begins with the art of cold calling and analyzing the customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory.
Why Take This Course?
This is a free online course. This MOOC will be offered with Video Transcripts in English. Applicants can get a verified certificate.
This course will prepare you for the marketing and sales efforts needed for technology based companies.
This course is intended for first year Master students primarily. Note that as a consequence, quiz questions are more like exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.
Henrik Blomgren, Dr
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology
How To Join This Course
- Go to the course website link
- Sign Up At Coursera
- Select a course and Join