Present course, ‘Brand Storytelling: How to Use Narrative to Sell‡ is offered by D&AD from FutureLearn platform. This 4-week health course is designed for everyone who wants to understand how storytelling can add value.
This course covers rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make brand and products stand out from the crowd. The course starts on November 16, 2015.
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Course At A Glance
Length: 4 weeks
Effort: 3 hours/week
Subject: Brand Storytelling
Institution: D&AD and Creative Skillset
Certificate Available: Yes.
Session: Starts on November 16, 2015.
Present Course is offered by FutureLearn, D&AD and Creative Skillset. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. Beyond this, D&AD members join a vibrant global community, whilst creatives and clients are inspired by a world-class training programme.
Creative Skillset influences and shapes policy, ensures quality and secures the vital investment for individuals to become the best in their field and for businesses to grow.
FutureLearn offers a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.
About This Course
In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make brand and products stand out from the crowd.
Join high profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands and values.
Why Take This Course?
This is a free online course. Applicants can get a personalized, digital and printed certificate. Top creatives show you how to engage audiences through storytelling, from crafting a narrative to using digital. Learners will have the opportunity to work on a live brief throughout the course, with a cash prize and industry mentoring available for the winning project.
Applicants will learn why we use story and guided through how to:
-Create a narrative
-Communicate a brand through story
-Engage your audience
-Amplify your message through digital
– Hilary Chittenden
Working within D&AD’s Foundation to inspire the next generation of creative talent, promote diversity, and stimulate the creative industry to work towards a more sustainable future.
Foundation Director at D&AD where we champion innovation in learning and the power of creativity to create positive change.
This course is for everyone who wants to understand how storytelling can add value.
It will be particularly relevant to those of you interested, studying or already working in the creative industries – specifically advertising, marketing and design.
Basic understanding and knowledge of the advertising industry will be helpful, but not essential.