The University of Virginia is offering free online course on Personal Branding. Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
In this course learners will understand both what personal branding means and what it means to inhabit their brand. The course will starts on December 18, 2017.
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Course At A Glance
Length: 6 weeks of study
Effort: 3-5 hours/week
Subject: Personal Branding
Institution: University of Virginia and Coursera
Certificate Available: Yes
Session: Course Starts on December 18, 2017
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
About This Course
Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Why Take This Course?
Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
- Understand both what personal branding means and what it means to inhabit their brand
- Establish themselves on at least three social media platforms
- Create a mission statement for their personal brand
- Build a board of directors for their brand
- Become familiar with the basics of digital security and reputation management
- Create a system for on-going brand maintenance
Kimberley Barker, MLIS, Manager for Technology Education & Computing
Claude Moore Health Sciences Library
How To Join This Course
- Go to the course website link
- Create a Coursera account to SignUp
- Choose “Register Now” to get started.