Advertisement has now influenced the product major platforms like social media and print media. The main aim of these is to create awareness of the brand among audience. Both advertising and marketing professions are blend of business and marketing.
In every website you visit, newspaper you read or advertisement you watch on TV, there is something which induce you to click or watch the advertisement and pay an attention towards it.
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Why To Study Advertising & Marketing Major?
Advertising and marketing professionals are the brains behind the successful marketing of the product. Ad campaigns and social marketing have become the major source of fueling the product to reach its target audience. In other words, all advertising and marketing professionals end up contributing to the sales or promotion of a brand image.
Branding is the most important part of making the product reach its target audience. Presenting the product in a creative way and engaging manner definitely brings out the best result. Professional right from taking up advertising and marketing degree course are being trained to discover new ideas to promote good in unique way. Both advertising and marketing jobs also require a lot of energy, diplomacy and a sense of humor. These job offer lucrative salary, however, also bring pressure along.
There are universities that offers Masters and degree courses in advertising and marketing course. Courses are designed to give in-depth idea about marketing tactics through practical knowledge of the same. There are different types of advertising and marketing career opportunities including- art director, marketing sales executive, copywriter, market researcher, media planner etc.
There are top ranking universities offering advertising and marketing courses. Some of the courses one can opt for are:
-Degree in Advertising
This course offers coursework in Graphic arts, Copywriting, Public relations and Marketing research.
-Degree Business Administration in Marketing
This course offers coursework in Market analysis, Promotions management and Integrated market strategies.
-Degree in Marketing
This course offers courseware in International marketing, Promotion management and Marketing strategies.
Universities Offering Advertising And Marketing Courses
This is a public research and teaching university located in England. The university has the second highest number of National Teaching Fellows of all UK universities. The university stands in 54th position by Times Ranking. University offers BA (Hons) in advertising and marketing communications. Students work on real projects with advertising and marketing communications agencies, such as creating advertising campaigns.
Scholarship: University offers different scholarship having different scholarship amount that covers the fees and courseware. International students who pay their tuition fees in full within four weeks of enrolment are entitled to a discount of £500 .
The Medill School of Journalism offers a Master of Science in Integrated Marketing Communications. Students are trained to manage marketing strategies and measure their effectiveness. The school is accredited by the Accrediting Council on Education in Journalism and Mass Communications. The university offers Advertising for Creative Certificate program for future advertising writers, account executives and art directors. The university was ranked in 4th position by U.S. News & World Report in 2010.
Scholarship: The university offers different financial aids for students who demonstrate financial needs. This aids include- Northwestern Scholarships, Federal/State Grants and Outside Scholarships.
Also known as Wharton School of Business offers PhD, diploma and UG course programs. University has Marketing Concentration that focuses on the needs and wants of the organization’s key stakeholders. Students can also choose Marketing Major and joint Marketing and Operations Management.
Ranking : The university stood no 1 in 2014-15 in UG, MBA and Executive Program by U.S. News & World Report.
Scholarship: University offers financial aid for MBA students in the form of grants, fellowships and scholarship programs. Students can also opt for Wharton Fellowship Program, Military Benefits and External Funding Resources.
This is the most prominent university and is organized into more than 20 schools, colleges and institutes.The university has ranked as 38th by Times Higher Education World University Rankings. Under NYU Stern, students can opt for PhD in Marketing, MBA and UG programs in Marketing and Advertising.
Scholarsips: The university offers wide range of scholarship programs. These includes- AnBryce Scholarships, Arch Scholarships, Lewis Rudin City Scholarships, Paths to Peace Scholarships.
This is the public research university having 55 academic departments. CSU was ranked 124th by US. News & World Report. The marketing course in CSU provides students with comprehensive knowledge of marketing along with the skills necessary for effective decision. There are UG and Graduate courses providing digital and strategic marketing course.
Scholarships: CSU offers grants, aides, scholarship and work study opportunity for students. Some of the available grants are Colorado Student Grant ($1,250), Colorado Graduate Grant ($2, 500), CSU Commitment to Colorado (Varies), etc.
Conventry University is public research university, established in 1992. It is the member of the Association of Commonwealth Universities, University Alliance and Universities UK. Internationally, Conventry is ranked among 800 universities in world by the 2014/15 QS World University Rankings. University offers Advertising and Marketing BA (Hons) which is equipped with expertise you need to understand the multi-faceted worlds of advertising and marketing. The course is accredited by Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing.
Scholarships: The university offers Conventry University Phoenix Scholarship worth up to £3,000 also varies and is awarded to students living in low participation neighborhoods in Higher Education (HE) within the UK. There is also Coventry University Academic Excellence Scholarship worth of £1,250 cash per year providing a course average mark of 65%.
Formerly known as Ontario College of Art and Design, it is the largest and oldest educational art and design institute in the country. The advertising course offered by the university is taught by industry practitioners, it emphasizes project-focused work and teaching through lectures, presentation and personal consultation.
Scholarship: The university offers scholarships on the basis of grades only and encourage further studies. Students are also awarded with OCAD U medals presented at Convocation Ceremony.
This is America’s non-profit private university and is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools. The university was ranked as Best College in Regional Universities. University offers Graduate Level, Doctoral Programs, Certificate Programs and License Accreditation in advertisement and marketing. Some of the programs are-
-Master of Arts in Advertising and Marketing Communications (M.A.)
-Bachelor of Arts in Advertising and Marketing Communications (B.A.)
-Minor in Advertising and Marketing Communications
Scholarhship: Students applying for scholarships should be US citizens. Some of the available scholarships are-
-2015 Community College Part Time Transfer Scholarships
-Current Student Scholarships
-Part-time Student Scholarships
-Grad to Grad Scholarship
The university is an elected member of Association of American Universities (AAU), the association of preeminent North American research universities. The university offers Masters of Advertising providing students with (1) the theoretical, research and decision-making skills essential for strategic advertising and integrated communications planning.
Ranking : In the year 2014/15, US News & World Report the university ranked as 14th best public university.
Scholarship: UOF offers different scholarships including- Florida College Transfer Scholarships, Florida College Transfer Academic Scholarship, Florida Bright Futures Scholarship, Lombardi & Stamps Scholars Program etc.
This is the most renowned university in USA. It offers bachelor’s degree, master’s degree and doctorates in all fields. The advertising and marketing department offers in-depth knowledge about industry. Through practical and theoretical way, students are offered with good knowledge. Moreover, students are placed with good companies.
Scholarship: Boston University offers awards nearly $12.5 million in merit-based scholarships to entering freshmen. Some of the available Trustee Scholarship, Presidential Scholarship, Athletic Scholarship and others. There are also merit based scholarships for students seeking financial aid.