The University of California, Davis is offering a free online course on Strategy of Content Marketing. This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension.
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. The course is ongoing.
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Course At Glance
Length: 5 weeks of study
Effort: 2-3 hours/week
Institution: University of California, Davis and Coursera
Certificate Available: Yes
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
About This Course
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension.
Why Take This Course?
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.
Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Sonia Simone, Chief Content Officer
Rainmaker Digital, LLC
How To Join This Course
- Go to the course website link
- Sign Up At Coursera
- Select a course and Join