Dartmouth University is offering free online course on Omnichannel Strategy and Management. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.
The objective of this course is to understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth. The course will start on June 21, 2017.
User Review( votes)
Course At A Glance
Length: 4 weeks
Effort: 3-4 hours pw
Subject: Business & Management
Institution: Dartmouth University and edx
Certificate Available: Yes, Add a Verified Certificate for $99
Session: Course Starts on June 21, 2017
Founded in 1769, Dartmouth is a member of the Ivy League and consistently ranks among the world’s greatest academic institutions. Dartmouth has forged a singular identity for combining its deep commitment to outstanding undergraduate liberal arts and graduate education with distinguished research and award in the Arts & Sciences and its three leading professional schools—the Geisel School of Medicine, Thayer School of Engineering, and the Tuck School of Business.
About This Course
Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer‡s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer‡s business model.
Why Take This Course?
In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won‡t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer‡s needs.
- How to understand the needs of omnichannel customers
- How to fulfill omnichannel demand
- How leading retailers are navigating their omnichannel journeys
- How to support an omnichannel strategy
Santiago Gallino is an Assistant Professor of Business Administration at the Tuck School of Business.
Antonio (Toni) Moreno-Garcia is Associate Professor of Operations at the Kellogg School of Management.
Basic undergraduate mathematics
How To Join This Course
- Go to the course website link
- Create an edX account to SignUp
- Choose “Register Now” to get started.
- EdX offers honor code certificates of achievement, verified certificates of achievement, and XSeries certificates of achievement. Currently, verified certificates are only available in some courses.
- Once applicant sign up for a course and activate their account, click on the Log In button on the edx.org homepage and type in their email address and edX password. This will take them to the dashboard, with access to each of their active courses. (Before a course begins, it will be listed on their dashboard but will not yet have a “view course” option.)