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Free Online Course on Omnichannel Strategy and Management

Dartmouth University is offering free online course on Omnichannel Strategy and Management. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.

The objective of this course is to understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth. The course will start on June 21, 2017.

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Course At A Glance

Length: 4 weeks
Effort: 3-4 hours pw
Subject: Business & Management
Institution: Dartmouth University and edx
Languages: English
Price: Free
Certificate Available: Yes, Add a Verified Certificate for $99
Session: Course Starts on June 21, 2017

Providers‡ Details

Founded in 1769, Dartmouth is a member of the Ivy League and consistently ranks among the world’s greatest academic institutions. Dartmouth has forged a singular identity for combining its deep commitment to outstanding undergraduate liberal arts and graduate education with distinguished research and award in the Arts & Sciences and its three leading professional schools—the Geisel School of Medicine, Thayer School of Engineering, and the Tuck School of Business.

About This Course

Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer‡s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer‡s business model.

Why Take This Course?

In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won‡t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer‡s needs.

Learning Outcomes

  • How to understand the needs of omnichannel customers
  • How to fulfill omnichannel demand
  • How leading retailers are navigating their omnichannel journeys
  • How to support an omnichannel strategy

Instructors

Santiago Gallino

Santiago Gallino is an Assistant Professor of Business Administration at the Tuck School of Business.

Antonio Moreno-Garcia

Antonio (Toni) Moreno-Garcia is Associate Professor of Operations at the Kellogg School of Management.

Requirements

Basic undergraduate mathematics

How To Join This Course

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