Macquarie University is inviting applications for Marketing and Management: SQUIZ / Macquarie University funding for PhD students. This scholarship is available for both domestic and international students for up to four years (one year for MRes and three years for PhD). The financial aid positions will be awarded on excellent academic performance. The application deadline is 9 October 2015.
Study Subject(s): The studentships are provided to learn any of the courses within Marketing and Management at Macquarie University.
Course Level: The studentships are available for pursuing PhD degree level at Macquarie University.
Scholarship Provider: Macquarie University, Australia
Award can be taken at: Australia
Eligibility: The grant is available to eligible candidates to undertake either:
-Research Training Pathway (RTP) MRes Year 2 followed by a possible Macquarie University Research Excellence Scholarship (MQRES) for a 3 year PhD. This is referred to as an MRes/PhD ‘bundle offer’.
-Direct entry to a 3 year PhD program.
Open for International Students: Australian and international students can apply for these endowments.
Description: Recent research in advertising creativity has considered the role of clients, and if they inhibit creative work. Do clients who are not open to exploring for the best work usually get the work they “deserve” (Koslow, Sasser Riordan 2006)? Although this can be demotivating, the challenges is that agencies still need to do quality work regardless of the client’s openness. To overcome the motivation effects of clients, one option is to use divergent thinking techniques. These techniques should enhance the creative quality of work when the motivation of creatives is low. Experiments are performed on working advertising creatives, manipulating the quality of the client and use of divergent thinking techniques. The context for data collection is both creatives in traditional advertising agencies (e.g., “paid” media) but also web designers in new media like webpages (e.g., “owned” media). The thesis is divided into three papers, and the first one proposes a theory of creative thinking techniques using rhetoric theory. The second paper is empirical and deals with the role of clients in the production of “owned” and “paid” media and the third examines the interaction of creative thinking techniques and media usage.
Number of award(s): Not Known
Duration of award(s): This scholarship is available for both domestic and international students for up to four years (one year for MRes and three years for PhD).
What does it cover? The value and tenure of The grant is:
-The MRES Year 2 full-time stipend rate is $16,000 per annum for students achieving a GPA of 75-84% in the qualification used for entry, tax exempt, for 1 year. In 2015, MRES candidates who have attained a GPA over 85% will receive a stipend at the Australian Postgraduate Award (APA) rate for PhD, $25,849 per annum (in 2015) tax exempt (indexed annually).
-The MQRES full-time stipend rate is $25,849 per annum (in 2015) tax exempt, for up to 3 years (indexed annually).
Selection criteria: The financial aid positions will be awarded on excellent academic performance.
Notification: Macquarie University will advise the successful applicant of entitlements at the time of scholarship offer.
How to Apply: Applicants will need to complete a HDR Candidature and application Form and arrange for two academic referee reports to be submitted to the Higher Degree Research Office.
Application Deadline: The application deadline is 9 October 2015.